Submitting websites to directories is a powerful white hat search engine optimization strategy. The most popular directories are DMOZ and Yahoo. By just having a site listed in DMOZ will increase the site market value and if the domain were to be sold - the price tag would be higher compared to a site not listed in DMOZ. Besides DMOZ and Yahoo, there are thousands of directories on the net.
Online directories are a structured classification of sites according to different categories and are analogous to the Yellow Page Phone directory.

Why Submit to Directories ?

Here are some reasons:

• Get One Way Back Links - this will help achieve top search engine ranking.
• Improve Page Rank - Many directories have page ranks (PR) as high as 7. Better page rank does help in search engine placement as the higher the PR, the more authoritative the site is in the eye of search engines
• Direct Traffic - Directories have high volume of traffic. By featuring in directories, websites can bleed some of the directories’ traffic.

There are few software on the market that submit to directories. Most online directories do not accept fully automatic submissions, hence software like SubmitEaze and Directory Submitter use a semi-manual one click process :

1. Create a Profile for each site - Title, URL, Keyword, description
2. Submit to each directory using the saved profile
3. The user needs to select the category and simply submit

Comparing SubmitEaze to Directory Submitter

• The company developer behind SubmitEaze is Pivotal System whilst Directory Submitter is from Brad Callen who is well known for Keyword Elite, SEO Elite and Affiliate Elite. Directory submitter submit to 2200+ directories. After test driving the Directory Submitter software, there are more than 1000 directories that do not work.
• Both SubmitEaze and Directory Submitter will list PageRank and Alexa. Hence users can target those directories with high PR and with good Alexa ranking.
• SubmitEaze has been around since 2005 and has now reached version 6.0. The directory currently lists 3000 sites and gets updated every 14 days.

Four Major Features that Directory Submitter lacks

1. Article Marketing Feature - SubmitEaze 6.0 now also submits to article directories and niche directory listings but Directory Submitter works only with directories.
2. Link page maintenance - many directories ask for reciprocal links. SubmitEaze helps users create and maintain a link directory.
3. SubmitEaze comes with a Directory detective feature that will automatically check if the websites links are listed.
4. SubmitEaze comes with Step by Step videos.

The Bad about SubmitEaze and Directory Submissions

Both programs are fast but due to the nature of directory submission, it would still take a few hours to submit a site to multiple directories. One alternative is to outsource this task to services like OutsourceBot.com


Comment

If used properly, directory submissions software should help with search engine placement. Here are 2 important tips:

1. For a new site you should only submit to 50-100 Directories each week. If search engines notice 100’s of links to a site overnight, this will raise some red flags.

 

2. Choose your keywords wisely as your anchor links will help your SEO placement e.g. if you are targeting “UK jobs”, also use other variations like “jobs in UK”,”work in UK”,”employment in UK”.

 

SubmitEaze  Overall Rating: Price: $64.95 Download Free Trial: Here

Directory Submitter  Overall Rating: Price: $77.00 Download Free Trial: Here

A Review of SubmitEaze and Directory Submitter - By Sam Kern

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