Twitter is great for internet marketing, but if you keep making the same mistakes everyone else does, you’ll fail. The following are the mistakes and the answers to avoiding those mistakes.
Avoid the first newbie mistake which is to get too personal with the people who are following you. While on one hand you’re trying to be like everyone else with your tweets, you still want to separate your business from your fun time. For instance, if your niche market is about “search engine optimization”, you shouldn’t mix your own personal tweets here and rather aim at sharing more information about SEO. Your followers won’t be interested in how much fun you had at the last night’s party or why you think Mondays are boring. They only want to hear about how you can help them, maybe with a new product you’re promoting. But there’s no harm in sharing information that’s fun, but is still related to your niche market. Look for funny video clips and other things that are within your subject matter and let your followers know about them. While you’re not necessarily assisting them with an issue they may be having, your tweets will become entertaining to others. So you’re not even moving away from your main topic here and at the same time you’re offering them something fun without getting personal. You can always maintain another Twitter account where you share your personal updates, which would be a completely different experience and aim. Don’t make the mistake of starting off just firing away links to your followers in hopes that they’ll buy. You can’t just mention a product, and instead you need to proceed slowly. The best way to do this is to give them some useful information initially and then offer them the product you’re trying to promote. For example, if you’re selling an ebook on “avoiding acne”, then go ahead and share a few tweets that actually talk about this problem and why it’s important to cure. You can even give them answers that might work, but then tell them those answers are myths or that they aren’t effective. You have to show them that your product is the best, and in order to do that you will have to create a desire to work on this particular problem. If you can explain it that way, a link will be well accepted, but if you just throw the link at the person without first approaching them, then you’ll fail. It’s not good if they think you’re trying to just sell things to them, and they’ll receive you much better if you offer solutions to what’s bothering them.
Another mistake beginners at Twitter marketing often make is trying to get lots of followers before they’ve built up a good number of tweets of their own. Your goal is to build your reputation in your niche, and to do this you have to post some tweets before you start looking for followers. Your own Twitter page should serve as an advertisement for your potential followers.
So before you actually take up the task of growing your follower count, put in some effort to actually tweet some targeted information related to your niche, so that when they see your page, they should feel the need to follow you.
Now that you are aware of some of the more common Twitter marketing mistakes, you should be able to avoid them when you get started on Twitter.