Due to its thorough marketing system, Facebook has turned into the world’s best social network. If you wish to utilize this marketing platform, then you must understand the things that we will discuss in this article.
You should take the time and effort to follow your Facebook campaign very closely. One thing that many people start to see over time is that performance decreases over time. Why does this happen? This is because the amount that you incur to correspond with Facebook users continues to go up over time. Basically, this means that the people who click on the ad at first will click on most of the ads. So once you’re done with the first group of people, the cost to reach other people will grow. This is why you must gauge the click through rate of your ad on a constant basis. See how well your ad’s click through rate will perform. When you start seeing the performance going down, you should go ahead and switch your ad or even try targeting a whole new group of people. Truthfully, every ad has a lifespan and after this lifespan, they are not effective. So to get more from this life span and get more out of your ads and lower your budget, this particular step is very important. Also, you can differentiate your traffic by age too. The best way to go about this is to create age groups that have a gap of say 5 years. However, this should not mean that you can only work with groups with 5 year age gaps. This one feature has tons of potential in relation to testing. You could then gauge the responses that you receive from each group and then target your ads according to these results. As the days continue on, you will soon realize that these responses are very predictable, which should make it easier for you. This is when you’d be able to cater to people of different age groups with products that are specifically tailored for them.
You will want to market your fanpage, so direct people to the custom tab and *not* your wall. Ok?
This all has to do with control and conversions, and you do not control what is on your wall. Right? You know it. But it’s different with your custom tab, and you can put what you need on your fan page, etc. Wall comments can get pretty dicey, as you well know, and that’s the problem with sending your fans to your wall. It’s a fact, at this point, that prospects will convert at a lower rate from the wall than your custom tab. So be sure to remember to always send any business related traffic to your custom tabs.
All in all, from the above Facebook advertising tips we come to understand that it’s really not that difficult to get response from your Facebook ads if you’re doing it the right way.