The volume of traffic at Facebook is obviously obscenely huge, and there are many businesses and advertises who are cleaning up – literally. Have you started your own ad campaigns, there? Given below are 3 effective tips to help you out with your Facebook ad campaigns.
One powerful approach with Facebook is to take maximum advantage of your fanpage plus getting traffic to it. While it is understandable about beginners, they still must learn the value of a fanpage and how to get the most out of them. You can get much better conversions by routing people to your fan page, and then let them discover your offers from there. This isn’t hard to figure out because with a fan page, people have a chance to connect with you; and then when they do see your marketing offers they are almost pre-sold to you. Marketing and building a fan page is like building an email list, and the more people (fans) you can get; then the more people you can contact and tell about an offer. Of course testing is the way to go in all marketing, so then you can simple test this out for your own benefit. But do you have a fan page? That’s no problem because it doesn’t cost anything to create one, and it’s easy to do. Like email marketing, you can’t just get optins and automatically start making a killing. Right? You’ll have to make your fan page interactive and make sure you get traffic flowing in to your main website. It’s all about give and take, and the more you can pre-sell people from your fan page the better will be their response to your marketing.
When advertising on Facebook, do not forget that these are a very passionate groups of people and as an advertiser, it is your job to influence them. What you must recognize is that passionate people often click on ads that they can identify with. You should focus on acquiring an passionate reaction to your ad from targeted customers. The smartest way to do this is to market to those people who have passion and bring it out in your ad. Once you see this general principle, it will won’t be hard for you to get specific reaction to your ads, which will provide you with more for your investment
This third tip is to bid high so that you get a fast approval of your ads. This is something that every Facebook advertiser acknowledges. Facebook will acknowledge your submitted ad much quicker if you place a very high bid. And yes, you can change your bid rate once your ad is approved. However, if your ads aren’t being approved for a long time, then you’re losing on precious time that you can use to test out ads. So, utilize this trick to your advantage for as long as you can.
In conclusion, Facebook is changing just like other advertising systems. But the plus point right now is that it’s still in the early stages, which means it has a lot of potential.