One of the most common questions asked by new copywriters is “why doesn’t my copy convert even though I’m doing everything right?” If you are writing your own copy, here are some things to remember. If you want to have a better understanding of copywriting, read this article.
When you write your sales copy, try to remember that you’re not just aiming at impressing your target audience. You’re also aiming at getting more sales. And yet, while you might find your prospects are keen about your offer, they might also not feel driven enough to take action. This is why your offer needs to contain a sense of urgency. You’ll find that urgency is the catalyst that gets them to take action. The object is to entice them into taking action and giving a sense of urgency might help to persuade them. Maybe consider adding a time limit to your offer before the price goes up, or that you will only accept a certain number of orders before stopping sales, or whatever else might persuade a visitor to buy right now instead of later. Spend time getting your tone right to build that sense of urgency and you should be rewarded with an increase in your conversion rates. It’s a basic human instinct to strive to obtain something considered scarce. Offer your visitors a reason to buy from you immediately. This raises the perceived value of your offer in the eyes of your visitors, which raises sales as a result.
If you want to close your sales you need to make sure that your buyers feel comfortable. You need to make them feel comfortable about spending their money on you. So how do you do that? By offering a 100% honored money back guarantee that shows support for your product. This shows that you believe in your product and its ability to benefit the people who buy it. When you do this, you help your buyers relax because you’re taking away the risk of buying. Many copywriters worry that by taking this step, the sales will get affected. But it’s actually the other way round, your business will improve and you’ll end up making a lot more sales. Also, you need to find the right length of time for your guarantee to last. For the most part, Internet marketers use a thirty day money back guarantee but you can use whatever length of time you think is best. You reduce your chances of refunding money if you opt for longer guarantees.
Always focus on using positive words that inspire action when you write copy. If you use words like fantastic, unbelievable and spectacular, you will get people’s attention. You want the prospect to feel positive about what your offering and also about themselves by reading your sales letter. They have to understand how, by purchasing your product, some need of theirs will be filled or some problem taken care of. You can influence people and at the same time be up front and honest about your product.
So include some real advantages of your product as well as the aforementioned appeal to emotion.
Remember to practice all of these principles so that you can take your copywriting skills to the next level.