Video marketing is the use of videos to pass on a marketing message to your target audience. This post will talk about the pros and cons of video marketing.
You can just produce and make a video; you also have to promote it on the internet and be certain that your target group views it. There are tons of video sharing sites out there (YouTube being the biggest), so you can choose to upload your videos on all these sites to get a targeted exposure. But this process can take up a lot of your time, especially if you want to post videos constantly. A much simpler way to accomplish this is to give your videos to a video distribution service that can automatically upload them to video sharing sites. Traffic Geyser is one of the most popular video distribution services available. All you have to do is upload your video onto YouTube and then distribute it via this service. Being able to reach a lot of internet viewers with just a click of the button has got to be the greatest reason for using this type of service. However, if you are looking for a free service, you’ll have to utilize Tubemogul because Traffic Geyser’s services aren’t free. No matter the service you decide upon, just keep in mind that the more exposure your video has, the more chances you will have for obtaining traffic. Even if you’re investing in such a service, on the long run it will tend to give you great results. Many people have this misconception that YouTube is enough, when there are many other sites that can be leveraged for the same purpose. An easy way to make your video marketing strategy much more successful is to submit more than one video. You should always upload a lot of videos so that you have more chances to make great your viewers remember message. There are literally tons of videos being produced every day, so in order to keep up with the competition, you have to submit multiple videos to remain memorable. In addition, your chances are increased for getting a lot more traffic when you have plenty of videos advertising your product. A lot of newbie video marketers are not seeing good results because they aren’t taking the time to make a lot of videos. They only make a few, upload them and then question why they are getting any visitors.
When creating videos for their marketing campaigns many marketers become much too serious. This makes the video highly boring and dismal. Allow people to enjoy watching your video by letting the real you shine through. When you have something interesting to tell people don’t ruin it by holding back. A little humor will also make your videos more palatable to your audience. There are many times you will feel that the video is getting out of place, but usually it’s just in the natural flow. The main goal is to ensure that your message is clearly communicated and understood. So don’t make the whole process complicated; keep it simple and be yourself. Video marketing has worked for many marketers, and it will work for you too, as long as you take consistent action.