Internet marketing can be a boon for any kind of online business, regardless of what your business sells. This article will delve into some simple strategies that can boost the results you receive from your marketing efforts.
So many marketers drop the ball with their markets, and among other mistakes they sometimes target the wrong people – or audience. After you get people to your site, your efforts must be solid if you hope to convert them with your offers. If that sounds simple, it is – but you would be surprised at the numbers of marketers who cannot achieve that part. You can achieve much higher conversion rates if you capture optins, build a list, and follow-up with them. Yet you can still mess this one up by doing poor email marketing and failing to build a relationship. The most profitable thing to do with your email list to provide them something that will help them – give them excellent value with your content. Think about it, they are interested in you for a reason, so take the time build some trust before asking for a sale. It’s a proven fact that a person needs to be exposed to an offer at least 7 times to reach to a buying decision. You can easily find enough valuable information to offer to your list so you can easily keep talking to them. There was a time when you could offer an ecourse and that would be enough, but today that may not be as true. As you well know, video is huge; so you can easily transform your content into videos, etc. Your goal is to provide helpful content and real value, and as you continue to do that your list will begin to trust you more. If you do this, soon you will see how powerful a list can be. Of course you can use something like Aweber to do that job for you.
One more simply way to move your web marketing endeavor forward is to participate in other blogs in your niche by commenting, to become better known. Commenting also allows you to leave a link, so people who read your comment can click on it and see your site. Each link you put in a comment is also a targeted backlink to your own site. This is a simple technique that can have a huge benefit overall. Sometimes, you’ll run across a blog with a high PR, and when you comment it will add to your own PR. It’s important that you leave your keyword in the anchor text of any link, since this matters to the search engines.
Another SEO approach is to create very small niche type blogs at blogger.com and optimize them for long-tail keywords, etc. You can use these blogs to collectively drive traffic to your own website by placing banners or links, since you’ll have complete control of them. Since the search engines see these sites as authority sites, your free blogs will be able to rank easily when compared to your own web pages.
All in all, Internet marketing can be really easy and simple, if you know what you’re doing.