Just as in so many other things, if you want to get the most out of article marketing, then it will help to know why it is so effective. Here are three significant benefits of article marketing and how you can harness that power.
Perhaps of the top reasons for article marketing’s power is the ability to pre-sell your product or service. The art of pre-selling in copy, or articles, is necessary if you are to ever realize the greatest returns on your efforts. What you want to accomplish with pre-selling copy is help people to lower their resistance to what you have to say, and when they finally reach your selling copy they will be warm to your offer. Why is it that articles can pre-sell so effectively? Publishing your articles can potentially reach many people, but for your readers all they see is someone not trying to sell them; but rather have a normal conversation about the market or problems and solutions. If you have ever read a review article, or seen a review website, then that is a perfect example of pre-sell copy. These honest reviews fill in the gap between the prospect and your actual sales copy. But don’t get too hung-up on writing reviews, although they do work, and look to write good pre-selling material in other ways such as a report. Actually, all articles in the sense we’re talking about are pre-sell articles. If you do everything right, your articles will keep working for you, in terms of exposure, long after you have finished promoting them. That’s right; many Internet marketers get targeted traffic from articles that were published years ago. Remember this is all content, so naturally it makes sense that directories and other sites will keep your articles live. It is no surprise that content will be read by those who are looking for your subject. Lots of people like to backlink their articles, and if they’re SEO’d properly you can get a good ranking. So how about them apples for benefits?
So many people are attracted to article marketing because it’s so easy to do it and with very little money. The majority of the directories that accept your article submissions are free. But we will be honest with you and say that it does require effort on your part. If you have all your ducks lined-up, then you can start seeing the initial fruits of your labor within several weeks. Once you reach a level where you know what kind of articles are working for you, you can easily outsource them to professional writers and watch the traffic roll in.
Always keep in mind that the more you put into your article marketing, you will experience greater gains and returns.