If you’re going to build an online business, you must keep an eye on those competing against you. You have to know what others are buying up within your subject matter. What are people saying about the business you’re in? You need to track what people are saying about your chosen market and its subject matter. You need to keep a close eye on those competing against you, as well. Remember, you need to prove to people that you are the most worth their money. You can never do this unless you study what your competitions is up to.
One thing that can really help is Google Alerts. You can set up a Google Alert to track a company or even a person. The frequency with which Google Alerts sends you these notifications is up to you.
You can get news and articles by the hour, by the day or even by the month. You can also set up the service to either e-mail the results to you or deliver them directly to your reader via RSS feeds. Google Alerts doesn’t cost you a thing. You may have even utilized it to keep an eye on your favorite celebrities. The ability to search through Twitter Believe it or not, Twitter has its own search engine. As of this moment, Google leads only Twitter in the search engine battles. You can find your competition by utilizing this search feature. Just like the usual Twitter, you are able to utilize this search engine to view your competitors and what’s up with your subject matter. Unlike the actual Twitter, you are able to see the search results you’re looking for on a single screen. This way, you’re not wasting time manually looking at your competitors and seeing what’s hot.
Copernic.com is a tracking tool that will help you keep track of the content that is listed on the web pages of your competitors. Whenever your competition puts up new content you are given an e-mail alert. The software highlights the changes in the email. This is terrific way to see what your competitors are doing, and what they’re tossing away because it doesn’t work. This will also notify you whenever your competitors come up with new promotions. You will also be able to determine if their prices have changed. There are many ways you can keep an eye on your competitors. You can often find them with search engines. Link to their feeds and you’ll be able to see every time they update. There’s no way you can do it all yourself and catch everything, however. That’s why some employ software programs that look over everything and analyzes it for them. There are lots of ways to track your competition. So you must utilize these to get to know everything they’re doing. This is a great way to stay abreast or ahead of the competition.