Quite a bit of market research has to be done before you can effectively start any business. You must become very familiar with whatever topic or niche you are targeting. You have to study the purchasing habits of the customers who buy the sort of products you are selling. It’s also important to know all about other products currently being sold in your niche. Actually, to get anywhere with an online business today you have to keep doing research every step of the way. Even after you’ve got your business up and running you still need to keep track of your competition. In order to be able to give your customers better value than your competitors, you must keep tabs on them.
You can use Slideshare to keep an eye on your competition, whether your business is online or offline. Is someone in your niche getting published? You can find out from Slideshare. If you want to keep track of who may be speaking at a public event or conference, it can also tell you this. This site is a useful resource, for it has a common server where you can see all of the presentations that have been saved to it. So you can find out exactly what the company you are interested in is showing to the public!
A program called BoardTracker will let you know what sort of conversations are going on in the forums these days. The software is great for finding posts about your competitors. The software scans thirty seven thousand forums for any sign of your competitors’ postings and you’ll get the results in your inbox. The software can be tailored to find complete threads about your competitors or you can use it to find individual postings. Another great thing about this software is that it allows you to track yourself. This is very important for image management.
If you want detailed knowledge about your competition, try CI Radar. It’s also a good resource for finding more customers. If you are an online marketer who promotes to other marketers, this will make things much easier for you. You can find out about a company’s strengths and weaknesses, and hear what others think of them. This will be of interest to anyone who wants to delve deeply into how their competition operates. While many people don’t like the feeling of spying on others, you’ll find that this tool can remove your discomfort. There are quite a few methods you can use to track your competition. Using a search engine will probably get you some information, though it may not be enough. You can find other resources to help you dig deeper, some of which we’ve covered. While you want to learn all you can, you don’t want to spend your whole day doing this. Running your own business can be quite time consuming. On the other hand, knowing what your competitors are doing has to be considered when you operate your own business. There’s no such thing as knowing too much about them!