The one and only way to achieve great conversion rates is to drive traffic that is targeted to your niche audience and deliver them to your site. Considering the world-wide economy, it’s no wonder that marketers view traffic sources as either costing money or free. So if you’re just getting your toes wet with online marketing, then you really should give serious thought to using article marketing, for many reasons. Article marketing… What was your first thought? Please rest assured, it’s not rocket science or anything even remotely hard to do, although you would be advised to learn some of the finer points about it. In this article we shall be discussing 3 such benefits to help you understand it better.
One of the major benefits using articles is your traffic will be much more targeted and generally of higher quality. It really only makes sense when you think about it because people read your articles before visiting your site.
Besides that, when you start marketing using articles, you aren’t required to filter out your traffic and look for the most targeted traffic source. Naturally there is a tendency for your readers to have some knowledge about the subject of your articles. They will read your article to learn more about it and eventually take the action you want them to take. Your overall rate of conversion, at your website, will depend on many factors from article to landing page, etc. But still, you’ve won half the battle when you drive only those visitors to your site that are interested in what you’re offering.
If you only produce high quality articles, then you will be developing a strong reputation and creating positive feelings. If you offer true value in your articles, then they will stand out because there is so much crappy content on the web. There are so many pluses when an audience recognizes you as someone who is credible, trustworthy, and sincerely wants to help. The bottom line in business is that people will be open to your offers. Just keep this in mind; it’s all about trust, and that is the one thing that can help you make money on the net. Remember you’re relying on your articles to deliver the goods to your site – the goods being traffic.
The most obvious benefit of article marketing is that you don’t need to invest even a penny to get started with it. You’ll discover that it’s free to publish in online directories. But make no mistake about it because you will need to commit yourself to doing this if you’re going to do it. You do have to get some things right, and if you do then you’ll see things beginning to happen in less than three weeks, roughly. Once you reach a level where you know what kind of articles are working for you, you can easily outsource them to professional writers and watch the traffic roll in.
All in all, the benefits you can derive out of article marketing are immense, but how you utilize it for your online business is what really counts.