It may seem strange to keep a watchful eye on your competitors. Granted, you probably are not going to take note of every website they visit. Having a good idea of what they are up to in their business, however, is simply good sense. To market your products successfully, you have to give people a reason to buy from you and not your competitors. The trick to doing this is to really give people a better product or service than your competitors. Once you are very familiar with your competitors, you can form a plan to do better than them. Here are some ways that you can keep track of your competition.
When you visit YouTube, find videos in your niche and subscribe to the channels of the people who make them. Doing this is very beneficial for affiliate marketers in particular. Do a search for the names of products you are selling. Another way to search is terms related to your topic. Study the videos that come up in your searches. Ask yourself what you do and don’t like, and then keep this in mind when you create videos yourself. When it comes to video, quality always counts! Twitter’s search engine. Twitter has a search engine they created, did you know that? Twitter trails only behind Google as the best search engines. This search function can be best used to find those competing against you. Just as you use Twitter, the search feature is great for finding out what’s going on with your niche and also what your competitors are up to. The best thing is, not like Twitter, you can view all search engine results on one monitor. If this wasn’t available to you, you’d spend most of your time manually searching for your competition and then seeing what people are talking about.
Copernic.com is an implement you can use to track content on your competitors’ websites. You will receive an email message whenever your competition updates their sites. The software highlights the changes in the email. This helps you keep up with your competition and analyze what is working for them and what is not. This will also notify you whenever your competitors come up with new promotions. You will also be notified if what they’re charging has changed.
Keeping track of your competition is something that needs to be done by everyone. All of your efforts might go into making sure your business makes it. If you want to convince people to choose you over your competition, you need to know what your competition is up to. If you can learn as much as possible about your competitors, your business will go far.
Plus, you’ll be better prepared to let your prospects know that you’re superior to your competition. Tracking your competition just makes good business sense.