The benefits or advantages of article marketing are immense, since it’s the most successfully used form of online marketing ever. Below, we have listed a few of the major benefits of using articles to drive targeted traffic.
First of all, the traffic you get from article marketing is very targeted and high quality. No matter what you’re promoting on the Internet, it’s important to get prospects who are actually interested in what you’re offering. When you create articles on a certain topic that is related to your product/service, you obviously invoke interest from the reader. You have a much better chance of selling something to someone who has proven their interest in your subject than to random visitors. All traffic is definitely not equal, and it’s the targeted nature of traffic you get from articles that make it such a time tested promotional method. Even though you have a number of traffic generation methods on the web, article marketing has its own place since the response you get is usually targeted.
Aside from direct traffic, article marketing also gives you good quality, relevant one way backlinks that can help your site’s search engine ranking. By submitting articles to relevant sites and blogs as well as article directories, you create a growing number of high quality backlinks pointing at your site. There are many complex, expensive and devious ways to build backlinks, but article marketing gives you a free, simple and ethical way to do it. What’s more, if your article gets popular and gets picked up by various websites in your niche, the backlinks will only increase. Writing and submitting articles gives you quality backlinks that cost you nothing, and this is a method that is beyond reproach, unlike some backlinking systems. The search engines count these links and view them as relevant since they come from directories that have high authority. Nor do you need to produce huge numbers of articles to get your backlinks. If you can produce quality articles, only a few them can give you tons of incoming links that will help you push your site’s rank in the search engines to a great extent.
If you want credibly then you better start writing some quality content. You gain respect and a reputation when readers consistently see your name on authoritative information that they find useful. As you go on with this process, you grow your credibility, which automatically leads to better trust between you and your readers. Before you know it you will be making sales hand-over-fist and be the go-to source for industry news and information.
Article marketing can produce extraordinary results for your business if it is done effectively.