The search engines don’t rank websites the same way they did several years ago, as they’ve updated the process. If you look back in the past, in order to get your website ranked for your chosen keyword, all you had to do was place Meta tags on your pages and that’s it. These Meta tags over the time lost their value because of the irrelevant results that were generated. The way things stand now, these tags are only of minor significance. To survive online today, you have to know what the search engines want, as they have gotten quite rigid in enforcing their guidelines. Link building is now much more critical than meta tags, and if you want to rank well, you have to devise a strategy for acquiring some good quality backlinks to your site. If you implement the link building tips that follow, you will be able to rank well for your targeted keywords.
If you do this particular method the right way it will work well, and what you’ll do is find a way to create something like a widget or tool that other people will want to use on their websites or blogs. You can hire a designer or developer and ask him to create a simple add on app or a widget related to a social network or another popular site.
Many times you can find thousands of software sites to put your download on, of course you’ll offer it for free. It’s a nice little way to get direct exposure and at the same time build links from relevant sites.
There are still tons of marketers who also use Squidoo’s content platform for their marketing. If you ever hear of link wheels, building Squidoo lenses are almost always used and then become a part of the link wheel for backlinks. It takes not more than 15 minutes to create and set up a fully functional lens where you’d be able to insert a number links to your website with relevant content. Anchor text with relevant text is the best way to go with links, and you can have that on your lens.
Internet directories are great places to submit your links even if it is boring. Sure, there’s work involved with it just like anything else in online marketing, but you will like yourself later for doing it. If you aren’t sure of any, do what you normally do and go to Google and do a simple search. If you get started now, you will soon see your targeted keywords moving up in the search engine listings. Start working on your website’s link building campaign and gradually you’ll see your site getting the top positions for your chosen keywords.