The majority of the Internet marketers who made it big on the web possess the skill of copywriting. Some of them had direct response business experience, and others had other forms of marketing backgrounds; but one thing about all of them is they learned about copywriting and wrote for themselves. Copywriting is all about selling with words, and that is at the heart of all businesses regardless of what it is. Obviously there’s no human intervention, so it’s all up to the words you write and show to prospective customers. The skill of copywriting is applicable to all other areas of marketing and advertising including classified ads, emails, website content, marketing articles, and more. In this article we will be discussing some effective copywriting tips that you can use to grow your online business and write better copy.
When you create sales copy to sell a product/service, it’s you talking about the benefits to your prospect, one on one. But your prospect will get more convinced if you can show them that you have external supporting information that shows your product really is worth it. You should use strong testimonials to support your product. Credibility, trust, believability – you have to earn those with your copy, and if you don’t then you’re fighting an uphill battle. You need to be careful how you go about obtaining testimonials, and the best kind of all are unsolicited and real. The most effective testimonials are detailed and not an essay, shall we say. If you have anyone who will review it, then be sure to let them see your product so they can provide an honest review. If you can, video testimonials are very compelling and effective, then audio and lastly written.
Never confuse your prospect with disorganized copy, and it’s fine if it’s long. You will want to write so that’s is all easy to skim/scan and is clearly understood. This needs to be done because most online readers and surfers will scan and skip around, first, before anything else. Never present a “wall of text” to your readers, rather use short sentences and paragraphs to break things up. Making good and effective use of white space will help ease eye strain plus make it easier to skim. Subheadings are to be used because they’ll help break things up, plus they’re great for organization. Sub-headings divide sections and topics of the copy. Well-written copy can be scanned with the reader only looking at the sub-headings, and that person will get a good idea about the meaning of the letter.
You have to be careful at this point with people on the net because so many are sick of hype; so stick to the facts and use your skill to write in a powerful way. Lack of hype does not equal boring copy, you can use your command of the language plus your copywriting skills to write effective copy that is not bland or boring. Oh yes, be sure you take the time to study whatever you’re writing about, and get to know the product completely. You can learn to write copy that performs well, but it’s a lifelong area of study that has many rewards attached to it.