Local search engine optimization has been around for a long time now. Given below are a few tips to help you leverage local searches for your business.
One of the simplest methods you can use for local SEO is writing optimized classified ads. This is one of the easiest ways to take advantage of the searches in your local area because those searches get picked up a lot more often by the major search engines and using them often is one of the best ways to send direct traffic to your website. When you are beginning your efforts you should start with Craigslist because it is the most popular classified web site on the internet. As a business owner you need to be sure that you are posting optimized ads on Craigslist on a regular basis. Your ads need to be targeted specifically for your market. Be careful not to make your ad garish–simple is best. When you write your ads you should focus on your title because this is what will get people to read it. Use the keyword phrase and your city and state in your title. It could be helpful to write your ad for Craigslist the same way that you would write a landing page for your business because, often, the ads for websites will outrank the sites themselves in search engine results. A good strategy for Craigslist is to use it as a channel for funneling traffic to your website, which is your main goal. If you want to expand your reach you can try USFreeAds; you won’t get as good a response from it as you would from Craigslist but it is still a well ranked classified ads site so it is better than nothing. You can either try to piggy back your site’s traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly.
If search engine optimization is something you’ve been doing for some time, you know that title tags need to be focused on. New marketers are quick to forget the importance of title tags, but they can actually help you achieve a higher ranking. If you’re going to focus on local SEO, you need to concentrate on your title tags. A interesting part about local searches is the lack of competition as compared to broad based keywords.
Therefore, your title tag should always include those keywords you’re trying for along with the city and state you’re targeting. This will tell the search engines exactly where to rank you. This method is invaluable when it comes to search engine optimization. Last but not the least, don’t overcrowd the title tag with too many keywords, and try to keep them at the minimum.
A simple SEO tip that is obvious is linking up with the locals. A large part of local marketing is becoming known and networking with others in your area. To increase your website ranking, as well as your overall reputation as a local business, you should seek out quality, relevant links to your site from established and highly regarded groups and businesses in your area. The search engines favor sites with a good number of quality backlinks, and getting links from prestigious local sites is the way to get your site highly ranked for location based keywords. This is how you can get the search engines to pay attention to you and rank you well for local listings. The quality of your backlinks is what really counts, more than the quantity. One link from the Chamber of Commerce is better than a 100 links from local blogs.
Don’t worry so much about getting a huge number of links, but look for quality instead.
All in all, if you use the SEO methods you just learned about, you’ll see success in no time.