If you want to get more targeted traffic from people in your area, local SEO is the best way to do it. Improving your ranking for local search terms is not hard if you use some of the following local SEO strategies.
As a marketer using local SEO, you really have to get into the mindset of someone in your target market who is doing a search engine query. You need to get into their shoes to truly understand the essence of SEO. The trick is to imagine that you were someone doing a search engine query for a product you are marketing, and consider what words you would most likely search for. Imagine that you are the owner of a store that sells only one kind of item, golf accessories. People who search for the word “golf” are probably not going to be your customers, as this is a very general term. And if they put in “golf clubs,” it’s still not a good match since your store doesn’t sell golf items other than the accessories. Someone who enters “golf accessories,” though, is a likely customer for your store, so this is the kind of keyword to be focusing on. Many small businesses with websites bypass keyword phrases that are not the most popular but that could still generate customers. They are fixated on the top keywords that get most of the traffic, but that thousands of others are also targeting. Putting yourself in the place of your prospect is what gives you the best insight into creative and profitable keywords. Choosing the right keywords is important for increasing traffic and sales, and as you get better at it, you’ll be able to rank well for numerous keywords. One of the most overlooked local SEO techniques is to make sure that your ads mention all of the places in which your business operates. This means that you should let the search engines know about all of the cities, counties and states that you serve with your products and services. How can you accomplish this? Simply listing each area through bullet points won’t get you very good results but if you mention them within the content of the ad you should get some good responses. This is because you will help the search engines learn more about your activities and where they are happening. This plays some role in helping you with your local SEO efforts. It is important that you understand that while these tips might seem inconsequential, when used together they actually do quite a lot for the end results of your local SEO campaigns.
You will also want to make sure every page your site has lists your address. The search engines seem to like this and you’ll rank higher because of it. What should you put in your address? You should have your business address, phone number and last but not the least, your zip code listed on all the pages of your site. This will reveal that you’re going after local search and that’s when your job becomes simple.
All in all, you can go far if you use these SEO techniques, but you must do them correctly if you hope for them to work.