The amount of time and dedication it takes to succeed in internet marketing means it is not for everyone. Mistakes made due to rushing the process can be avoided.
Obviously, as an online marketer you need to be profitable, and if you’re smart you’ll want to implement those procosses that will ensure growth and stability. Unfortunately most web businesses, just like offline businesses, will end in failure as little to no profits materialize until the owner gives up and walks away. Many marketers do not bother attempting to create an email list, and that is one of the most powerful marketing methods within IM. When a marketer doesn’t try to capture contact information, then all of those visitors, who do not buy, are potential sales that are forever lost with no hopes of realizing. It’s pretty simple and clear-cut, you want to build a subscribe base so you can continue to expose them to your marketing messages and get future sales. No matter what your conversion rate is, you would always want to increase it especially if it’s a low rate, such as less than 1%. It only logically follows that creating an email marketing list will allow you a greater chance for higher conversions with your offers. When you engage in list marketing your goal is to try to help your subscribers as much as possible, build trust, and then offering your products/services as a possible solution. As you may know, people tend to making a positive purchase decision after about 7-9 exposures to promotional offers for a particular product. Of course in time you can begin to monetize your email list in other ways such as quality joint venture offers, etc.
Failing to use a direct response sales letter on your website can be a mistake. All products and services sold online need to have some kind of sales copy device in place to actually make the sale. Nothing really can replace the value and effectiveness of well-written sales copy. If your budget allows, then you should take the time and find the best quality copywriter that your money can buy. This is an area that you need to be careful with because there are a lot of so called copywriter out there who are not properly trained.
Consistency is a crucial part of succeeding at internet marketing. By taking regular action and following the process one step at a time, you will reach your goal. There will be times when things slow down for no apparent reason, but stay the course and things should turn around again. Keep looking forward and maintain as much consistency as you can. Keep pushing forward into your email marketing to discover any errors you may be making.
Of course, online marketing is challenging just like any other business, but if you can try to avoid the simple mistakes, then you’ll have a better chance of success.