There are tons of ways to grow your email list but find the best ones are important. Here are some of the more effective methods that you can use to build your mailing list and take your business to the next level.
Your subscribers need to be shown how much you value them–not just when they initially sign up to your list but later on as well. When they get on to your list, welcome them with a high quality bonus that they can actually use. For example, let’s say that you are working to build a list of people in the “dog training” market–a 50 page PDF report on dog training tricks makes a great bonus item. The potential for making your subscribers feel special is limitless. This will create a tight bond with the people on your list and that can help you make lots of money.
Don’t just give the gifts when people sign up–repeat the gesture from time to time. Not only will this make your list “sticky” it will help your subscribers want to stick with you. Your email list’s opt-out rate will dramatically fall once you start over-delivering to your subscribers. Reward them for positive testimonials, surveys and bringing in more subscribers. Everybody likes to get free things and this is the best way to win the trust of your list. Make your subscribers understand how much you appreciate them and you’ll quickly realize just how important that one action really is.
The people who are already on your list are great for bringing in new subscribers. Word of mouth is one of the most powerful marketing tactics so you need to encourage your list subscribers to encourage others to check you out. Give them the ability to encourage others to subscribe to your list as well. Create a “refer your friends” form on your site and give the link to your subscribers.
Besides that, you should make sure that your work is so good that your subscribers will want to send the content along to others. Take advantage of this tactic if you want to see measurable results.
Get a leg up on the rest in your niche by including an opt-in form on all of your social media profiles. These sites provide marketers with lots of value and they should be used as a method of promoting your list. For example, you can easily integrate your subscription form with your Facebook page and have your current contacts subscriber. Each of the social media platforms present unique and easily taken advantage of list building opportunities. You can create profiles on other popular social networking sites and see if you can have your sign up form integrated with them as well. To sum up, use these tips to effectively build a subscription list on your site.