You can find fees ranging from several hundred to twenty thousand dollars for a single sales letter, of course it all depends on your skill, experience, and reputation. It is true that words sell, and if you’re skilled in this field you can sell just about anything.
Copywriting may be a challenging skill to develop but at the same time it can help you get started on your road to financial freedom, either by selling your own products or writing for other people. If there’s one thing that you should keep in mind about copywriting, it’s that it can make you achieve real Internet marketing success, and help you achieve your online goals easily. However you can expect to take many, many months of dedicated study and practice to learn it well. We have some proven copywriting tips for you, today, and we hope you’ll take the plunge and learn this fascinating craft.
To write effective sales copy, you must be able to influence people’s emotions. Your words should have the power to convince your prospect that your product is the solution they have been looking. You don’t want them thinking about it, you want to use emotionally charged words that persuade them to buy the product right now. Your copy should make people feel interested and inspired, not bored and apathetic. Don’t forget that your goal is to get your readers to respond the way you want, so don’t just list a bunch of interesting facts to them. But do try to keep the hype down; don’t write anything false about your product. Stick to the truth about your product, but also make your arguments emotionally convincing. You should develop a connection with the reader by showing that you empathize with him or her. This helps to lower their defenses and respond to your words emotionally.
Always write clearly and in a manner that prevents any kind of confusion. When you write your copy, imagine you’re sitting with one friend who is seated across the table, and you are speaking only to your friend.
You use the word “You” and not “they” because it’s all about the person who is reading the copy at that moment. This helps to make it all more personal. When the reader establishes a connection with you, in the copy, then their defense mechanisms begin to loosen up a bit more. It’s a proven fact, over and over, that most sales will happen only after a relationship is established and trust exists. That’s the emotion which you need to invoke to keep the reader interested and ultimately lead them to the buy button.
It is possible to use humor in your copy, but it really depends on the market and product. You can say something kind of witty, maybe a few times, but just be really very careful about it; if you’re not witty, do not go there. Most of the time you need to be serious in your copy because people are busy – do not waste anyone’s time and that includes mine.
The above tips clearly show that successful copywriting involves getting many different elements right. There are no shortcuts to writing copy that works, but that should not deter you from striving to improve. If you’re just a beginner, then try to look at all things in terms of what they benefits are as opposed to the features. Never stop learning about all the different areas that have an impact on effective copy.