There are millions of businesses around the world whose entire existence depends on using internet marketing as the means for bringing them targeted traffic. This article is all about targeted traffic and how to get it, and we have a few approaches you can use in your own businesses.
Anyone, almost if not anyone, who has spent some time in IM has heard about following-up with prospects, but you know it’s funny (but not really) because there are so many marketers who do not do it. We do know that all online marketers want to have the highest conversion rate possible, and that is something they know needs to be worked on. So, ok, we’ll tell you what we think you already know; get emails from your website visitors and follow-up with them. Obviously, perhaps, when you do that you’ll be able to send them your marketing messages (following up), and if all the planets are aligned they’ll purchase from you. You can start off with 6 or 7 emails in the queue, scheduled to be emailed out on regular time intervals. Never engage in selling like a pushy carnival hawker; but rather you want to create a relationship by providing value. If you do this properly, you will see positive changes, but honestly a lot depends on your market because some markets just do not respond to the list building bit. After some of your subscribers become customers, then you can begin to make other offers to them after you continue sending them good content. Don’t be afraid to try this, and keep at it until you get it right because when you do get it right it’s like the entire world changes for you. If you really want to make consistent sales then this is one step that you shouldn’t ignore. Quite a few internet marketing beginners disregard the second tip we’ll be discussing. If you want to make sales, one thing you absolutely need is strong and persuasive sales copy. That’s right; you can’t simply put up a website with vague content and expect people to buy. If you want your website visitors to become customers, you can’t ignore the importance of good copy that converts. Having good copy is essential, so if you can’t create it yourself you should find a good copywriter and outsource the task. No matter how good your product may be, if you want to sell it, your sales copy has to be first rate. Video is now a popular way to deliver sales copy, but you can choose the format you like best. Your sales copy is what convinces your prospects of your products’ benefits, and this is what makes them want what you are selling. Show your visitors what your product can do for them and why they should buy it from you.
As an Internet marketer, you should always be ready for extensive testing. You can test just about anything in your marketing and advertising, and if you’re lacking in knowledge about it, then just start learning. You can even test traffic sources and off-page kinds of things; but mainly we’re talking about doing split testing (A/B) on your website. In summary, you can go very far with internet marketing if you are clear about what you want, and take consistent action.