Local SEO has become a hot new trend in the search engine industry because of the response it can get you. This article will share some practical SEO tips that you can use.
Creating your own optimized classified ads is one of the easiest ways to take advantage of local SEO. This is one of the easiest ways to take advantage of the searches in your local area because those searches get picked up a lot more often by the major search engines and using them often is one of the best ways to send direct traffic to your website. When you start out your focus should be Craigslist because it is the most popular classified site on the internet. What you need to do is make a regular habit of posting optimized ads to Craigslist to help your business. This ad needs to be targeted directly towards your market. Make sure that the ad is not loud and that it is as simple as possible. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people’s attention. Your title should include your keyword phrase as well as your city and state. It could be helpful to write your ad for Craigslist the same way that you would write a landing page for your business because, often, the ads for websites will outrank the sites themselves in search engine results. A smart strategy for your Craigslist ad is to use it as a means for sending very targeted traffic to your website, which should be your main goal. USFreeAds is another highly ranked classifieds site that you can use–it won’t work as well as Craigslist but it can get the job done. You can either try to piggy back your site’s traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly.
Don’t forget to target the local site listing services run by the search engines, such as Google Places, Yahoo! Local and Bing Local, and these sites all allow you to “claim your profile,” which is something worth doing. These sites all ask you if you want to claim your profile, and to do this involves a simple verification process that has a few simple steps such as a phone call to verify your information. This is a relatively fast and easy process that gives you an advantage over the many other businesses who neglected to do it. Another way to easily improve your image in the minds of search engine users is to simply post pictures of you or your business to local site listings, as this makes you seem more open and honest. So to make sure this process goes smooth and people see good, worthy pictures, upload a few from your site. You want to portray your business as impressively as possible, so you should use quality pictures, though they don’t have to be perfect.
Diversifying your anchor text is something you need to do. All SEO marketers understand just how valuable it is to use long tail keywords with your marketing efforts to the search engines; when you practice Local SEO, that is what you’re using. Not only does this allow you to expand your opportunities to tweak your keyword anchor texts, it also gives you the opportunity for better diversification of your anchor texts. For instance, let’s suppose you have a local chocolate store, don’t just optimize for “New York Chocolate Store”. Go ahead and create incoming links for other variations of the same keyword phrase, such as “Chocolate Store in New York”, or “Chocolate Stores in Manhattan, New York.” Whatever you do, just remember that the search engines highly value the anchor text, which means you should try and put in as many variations as possible to increase your rankings. To conclude: local SEO is the way you need to go if you want to get more exposure.