Local searches are rising as the Internet grows rapidly. You are about to learn some SEO techniques that will be helpful for achieving success.
One of the simplest SEO tips that you can take home is creating optimized local classified listings. This is a simple way to take advantage of local search efforts because the big search engines really like those kinds of sites and the more you use them the more likely it is that you can send targeted local traffic to your business’s website. Start out by listing your business on Craigslist because, out of all of the classified portals out there, it is the most popular. Posting SEO’d ads on Craigslist regularly is something that you need to do. This ad needs to be targeted directly towards your market. Be careful not to make your ad garish–simple is best. When you write your ads for classifieds sites you need to focus the most of your attention on the headline of the ad because this is what will catch people’s attention. The keyword phrase and your city and state should be included in the title. You might think of your Craigslist ad as a landing page of sorts because, if you pay attention, you’ll see that often the ads on Craiglist are higher ranked than the websites they advertise. A smart strategy for your Craigslist ad is to use it as a means for sending very targeted traffic to your website, which should be your main goal. Besides that, there is also USFreeAds: it does not work as well as Craigslist but it can still provide you with a great response since it is a well ranked classified site. Your main goal with the classified websites should be to send as much traffic to your best offer by either posting directly or using their traffic as a starting point.
Each location of your business should have its own landing page. For local sites, the rule is to avoid having more than a single listing for one business, but if the business has more than one location, there is no reason not to have a listing for each one. The crucial point is that each separate location must have its own unique landing page that is obviously about the business in that specific place. What you should avoid is having a home page or single landing page that gets all the traffic from more than one local listing. You don’t want to do anything that will confuse search engine users, so your landing pages should match up perfectly with each location. Even though this might look like a simple thing, it does matter.
Another way to get ranked well locally is to get backlinks from well established local websites, which the search engines consider important. It can be very beneficial to get a listing with a high status local organization such as the local Chamber of Commerce or Better Business Bureau or similar groups. You can find such sites by Googling your city name along with the keyword “business directory.” This should give you enough websites to target and get listed with. You can easily locate these sites, so don’t neglect to take this step. In conclusion, local SEO is the way to go if you want more exposure, period.