The best online marketers have proven time and again that article marketing has numerous benefits. We will cover some of the advantages to expanding your online company with the use of article marketing.
A vital component to internet marketing success is the presale of your products, which can easily be achieved with article marketing. Most people won’t make an online purchase right away because they prefer to be certain of the product they are buying first. Articles can help you with your preselling, which you should be focusing on rather than concentrating only on the sale. All you need to do is write an article reviewing a product in which you are honest about your opinion which will help you show potential customers that the product has benefits which can help them. Rather than trying to sell them the product, you are simply trying to inform your prospects about the product, which is a more subtle and effective approach. An informed decision is one that is much easier to make, which is why you want to supply your prospects with as much information as possible. Your article will provide the opinion of an objective, third party, which will give him an overview of the product in question before he even makes his purchase decision. Because your prospect will be fully informed on the benefits of the product through your article, you will find it easier to influence their purchase decision. The fact that more sales are generated through preselling has been proven time and again. Article marketing can also be used to create your own targeted email list. Every Internet marketer knows the value of building an email list, and with article marketing, you have the opportunity to create a list that’s highly targeted and responsive. This can be done either by sending traffic to an opt-in page where they can sign up for a newsletter or a simple opt-in page where you can offer them something in return for subscribing to your list. However you go about acquiring email addresses, using articles to get the traffic will ensure that it is relevant and targeted. Additionally, when you use this method to build your list, you will also be able to expand your efforts and acquire subscribers from other sub-niches. If your list is focused on “search engine marketing”, then you can use other related content targeting such issues as PPC, keyword research and SEO. This just goes on to show how far article marketing can help you with your list building efforts.
An excellent benefit to article marketing is that it can be used to increase the degree of your credibility in your niche. This means that people reading your articles on a regular basis will trust your advice, which will help you get more traffic to your site. By publishing top notch, targeted articles once in a while, your targeted audience will turn into loyal readers who trust your word. You can then grow your business by recommending quality, helpful products to your audience. Even though it does take some time to actually grow your expertise with articles, eventually you’ll realize that every effort was worth it.
All in all, the benefits highlighted within this article can give you an idea of how article marketing can benefit any online business positively.