As someone who works in internet marketing, you understand the need to research your niche thoroughly. You are able to choose a niche based on this. you also know that you need to study that niche thoroughly. Only when you’ve accomplished this can you leverage it to make you lots of money. Lots of internet marketers forget that their competition must be tracked and learned about, too. There isn’t a single niche that doesn’t have somebody doing business within it. That means there’s someone similar to you who’s also trying to make it. If you don’t study all there is to learn about these people, you’re not likely to make it. Studying those who are competing with you can give you a lot of ideas. You will learn a lot about your competition if you just use the following.
You may not know it, but LinkedIn can be great for keeping an eye on those competing against you. This will let you know who hired what person, who is transferring jobs, etc. You are also able to get instant updates on company press releases and more. This is usually more helpful for people who are trying to get hired within an organization. But there are constantly internet marketers advertising themselves on LinkedIn so you can always find out what they’re up to with this tool.
SpyFu is another thing you can use if spying is something you want to do, but you don’t want to actually do it yourself.
SpyFu will track the goings on with an organization and will then report the findings back to you. All the program needs to do its thing is the name of the company or person, or the company address. The program will then let you know the keywords or even Adwords the competition is utilizing. It will also tell you how well they are ranking for their chosen keywords and phrases. This is perfect for that person who really wants to search engine optimize their business.
Copernic.com is a tracking tool that will help you keep track of the content that is listed on the web pages of your competitors. You will be notified the moment your competitors put some new content on their sites by the delivery of an email. The software not only lets you see the changes, but the changes are highlighted. This helps you keep up with your competition and analyze what is working for them and what is not. This will also notify you whenever your competitors come up with new promotions. You will also be able to determine if their prices have changed.
Keeping track of your competition is something that needs to be done by everyone. All of your efforts might go into making sure your business makes it. if you ever hope to let others know that you’re better than all the other people out here, you need to know what those other people are doing. If you can study your competition, you will be able to really grow your business to new heights.
More importantly, you will be better poised to get people to choose you over them. It just seems like common sense to always know what your competition is doing.