If you’ve been into Internet marketing even for a while, you know that it can difficult for someone who is new to it and is faced with so many different myths. It gets hard to differentiate the myth from reality, which is an important step towards your success. In this article we are going to uncover 3 widely believed online marketing myths.
The biggest misconception that you need to be aware of is that there is no huge cost involved with selling things online. That’s completely untrue, because look how many people are rushing to join the club of internet marketers each and every year. There are so many ways to market products online that there are many cheap and even free techniques available. Not only that, but you also won’t be using any paid forms of marketing like PPC when you’re first starting out so you shouldn’t have to pay very much to start. You could always just turn to article marketing which will get more people to know about what you’re doing. Video marketing is another means that’s gaining in popularity, and that’s mostly because videos bring lots of traffic. But search engine traffic, like the traffic that comes from Google, can always be fallen back on if there’s no other means to get the traffic you need. The traffic you receive from search engines doesn’t cost you anything, but it is specific and it’s very relevant. Once you actually start working on your internet marketing venture, you’ll see that it doesn’t require a penny to begin. After you’ve found a little success, you can then advertise to more individuals using the profits that you’ve made.
There are perhaps close to a thousand secondary and less traffikked search engines on the web, yet people are told they need to register and get indexed in them. There are all kinds of search engines on the web, and they come in all kinds of sizes. Still though, no matter what Google still gets the lions share of search traffic. You’re in business, so you need to view your activities in terms of your potential ROI, then in that case it’s just not worth it to fool with the smaller engines. You’ll never really be sure what kind of returns you’ll get until you do register with them. So on this one we’re stressing that you should take a closer look at the smaller engines before spending too much time on them. Perhaps the prevailing opinion and experience indicates that for the time required, the three major search engines gives them what they need in terms of traffic volume.
The easiest way to get traffic is pay per click – or is it so? The part that is left out of that picture is that PPC has a learning curve, it can be financially risky, and you need to get experience with it in order to do well. There are a lot of components that go into successful PPC, and for the beginner marketer; they rarely have enough knowledge to accomplish that. Again, this is one of those areas that you can only warn people about. But you will need to have some experience and groundwork before you go full blown with PPC. All in all, the myths that we discussed above are actually very obviously untrue, but still many new Internet marketers tend to fall for them again and again. It’s always a good idea to try to verify everything you read and hear about when it comes to internet marketing.