Search engines have grown in the past few years and with that, even the way they index and rank websites has also changed. In days gone by, if you used the right meta tags on your site’s pages, that would have been enough to get ranked for your keywords. Yet the search engines found that this system did not produce the best search results, so the value of meta tags declined. Meta tags no longer play a major role in the search engine formulas used to rank sites. The search engines have cracked down on websites in recent years, so you have to know how to play by their rules. Link building is now much more critical than meta tags, and if you want to rank well, you have to devise a strategy for acquiring some good quality backlinks to your site. While Google and the other big search engines consider quite a few elements when ranking a site, the most important one is the quantity and quality of the links pointing at it. We will now look at some link building tips that you can use to improve your site’s search engine rank.
Our first tip is one that not many people bother with, but basically it’s developing some kind of tool, application, or widget that people can put on their websites. You would be surprised at how cheaply you can have this done, and you can find people who will make one for you.
Then you just contact as many people about it as possible and let them know they can use it. Building links that are one-way and pointing to your site is common using this method.
One strategy that still works well is to create smaller blogs on other hosted sites; more of like third party blogs.
There are many approaches and strategies such as setting up smaller blogs on WordPress.com, or Blogger.com. You can either link to your main home page or to specific pages on your site. This tactic is effective and basically free, other than paying your time, but always do independent research on any suggested method you read about.
If you are a member of any online forums, you are probably aware that you can create a signature that is included when you make posts, and this can be a link. Join active forums that are relevant to your target market and become an active member by posting and answering questions, sharing information and so forth. Once people start seeing you as an authority, they will want to check out your website, which is exactly what you want. And the best part? This is a completely honest way to build links from sites that have content that is highly relevant to your niche. If you want good results into the future, then always maintain your backlinking campaigns. Try to avoid letting your rankings drop because it’s something we think you won’t want, and then you’ll have to do a lot of work getting it back there.