To succeed with search engine optimization, you have to keep learning and keep track of the latest search engine developments. But for the people who are just starting out with SEO or want to try it out for the success of their own site, things might seem to be a bit difficult. If you want to get results, you have to take consistent action using proven techniques. Don’t expect instant results, as it will take a little time for you to learn and apply all this new information. Given below are a few tips for the beginners to apply when doing their SEO.
The first basic tip that you need to remember is to use the anchor text of your links effectively. An anchor text is nothing but the word that appears within the hyperlink. If your anchor text isn’t being used for in and outgoing links, you’re not doing things correctly. This can be very important as the people who view your site will want to know where the link goes to and the search engines will also want to know where the link goes and also what the website’s text is about.
After some time, as long as you’re doing everything the right way, you will see a steady incline of your site in the rankings. Just don’t use things like ‘click here’ when you’re using anchor text. That’s a good way to get penalized by the search engines because they won’t know what your site is about.
The links that come in just can’t come in from anywhere. If you have inbound links from bad sites or bad neighborhoods, then it will send a wrong signal to Google and other search engines.
This will count as a demerit against you and the more links you have that come from bad sites, the more demerits you’ll get. You need to ensure, then, that your links are all coming from authority sites. So, to put it another way, your links should all come from websites that have a high page rank. An inbound link from a high page rank site weighs more than two hundred links from bad sites. It’s easy to fall prey to these tactics but just be sure that you’re aware of this.
The search engines also look at the headlines on your site, so you want to be sure that relevant keywords are placed there. If you want to tell the search engines to pick up these headlines, use keywords in your H1, H2 and H3 tags. The more places you put in your keywords, the more relevant your site will appear to the search engines. Apart from that, when you have keywords in heading tags, the users will find it easier to understand what you’re talking about. It’s how the search engines work with your optimization.
To conclude, search engine optimization can be likened to a great puzzle where you need to fit all the pieces together correctly. The most effective solution to this puzzle is to always learn and understand the different changes that take place. It won’t take long for you to become an expert at ranking sites, even for highly competitive keywords, once you start seeing things clearly. With a little effort and commitment, you can achieve anything.