Twitter marketing to promote your online business only makes sense, the way this social network has been growing. If you want to succeed with Twitter marketing, however, it’s important to avoid the following mistakes.
Marketing on Twitter is not different from any other type of marketing. You need to keep the same mindset and behave the same way. Most marketers make the Twitter mistake of making it all about them and not about the people you’re trying to reach. Let’s face it; nobody is interested in the specifics of your product. People don’t want to have to sit there and admire how great your product is. You cannot speak about yourself or how important you are if you want to get anywhere. All you’re trying to do is let people know what your product can do, and what it will do for them. It’s important that your prospective customers understand these benefits thoroughly. You could invent a revolutionary new product, but if the prospect thinks he won’t benefit, you’re wasting your time. The reason why you’re marketing on Twitter is to make more sales, get more leads and grow your business. Now unless you are humble enough, there’s no way other Twitterers are going to be convinced by you. Remember, Twitter is a thriving community where people value people, which leads to better relationships. Successful people become a part of the community and give recommendations to certain products that can do certain things for them. Don’t just go on about what the product’s all about, and instead you should just bring it up in natural conversation.
You have to realize that Twitter is a social network and people don’t want to be bored, they want to read tweets that are interesting and entertaining. As a Twitter marketer, you should tap into this and make it work for you. Your followers will like reading your tweets if you make them funny, fascinating and eclectic. You don’t want to get stuck only talking about one subject all the time. This is a sure shot recipe to bring down your subscriber count. Your followers can leave you just as fast as they signed up, so you don’t want to be dull. Add some real spice to your tweets and keep looking out for interesting information that you can share with your followers. Over time you’ll realize that this is actually helping you out with your sales and growing your business in an indirect way. It’s possible to be an effective marketer on Twitter while keeping your touch light and friendly.
When trying to get more contacts using Twitter, try to use language that’s appropriate. If you are always using language that’s inappropriate, people won’t want to deal with you. Keep in mind that it’s all about them viewing you as someone they want to do business with and someone who knows what they’re talking about. Using swearwords or cussing will only bring down your reputation and affect it bad. If you want to make it with Twitter, just avoid these blunders and stay away from any you see in the future.