If you stop and think about it, internet marketing is this immense commerce industry that has taken the world by complete storm. However, the Internet marketing world is ridden with myths that keep cropping up every now and then. While the more experienced marketers are less immune to these urban legends; it’s the less experienced who can destroy their business if they get caught up in them. So we’ll take a look at just 3 internet marketing myths that need to be unearthed and exposed.
This myth has been around since the net began: Like that baseball movie – if you just build a terrific (and large enough) website, then they will come. Completely untrue. Totally untrue, yet it’s still around, and we know that because we still read comments around the net, in forums, that reflect that type of belief. Before you ever finish that website you’re working on, hopefully you already have some kind of plan or idea in mind about generating traffic to it. So just remember that nobody knows who you are or anything about you until you do something to get noticed. For example, search engine optimization will be necessary if you want to rank highly in the search engines.
Another wrong idea about online internet marketing is that social media is not helpful for getting traffic to your blog.
As a matter of fact, it isn’t that hard to connect with potential clients when you are using sites like Facebook and Twitter. The relationship building ability that you can get from these social media tools can be highly effective when it comes to bringing in the sales and getting the most out of your online business. For example, you can use Twitter to reach your present customers and in the meantime add new clients to your lists and sell to them directly. Besides the marketing aspect, these social media sites can also help you build a brand around your business.
There are those who will tell you that PPC traffic is the simplest and easiest method to get traffic. This is actually a myth because dabbling with PPC and actually finding success with it requires you to put in a lot of time, effort and above all, money. If you don’t take the right steps, you will lose a lot of money with pay per click marketing, which is why you shouldn’t try it out when you’re in the beginning stage. The only thing anyone can ever do is warn people about potential pitfalls and dangers, after that it’s up to them. But you will need to have some experience and groundwork before you go full blown with PPC.
In conclusion, if you want to see success in internet marketing, find the truth and don’t believe the misconceptions.