In many ways, list building can be an art but it still involves some very targeted knowledge. Keep reading to find a few simple tips that you can use to help you build your subscriber list.
One easy way to build attention for your list is to swap ad space with other newsletter writers and publishers. You will find that there are a lot of newsletter publishers in your market (who have lots of subscribers) who will be willing to exchange advertising space so that you can both work on building your businesses. This is a simple joint venture tactic that can take you a long way. All you need to do is get in touch with other newsletter publishers in your niche and contact them. Let them know that you want to swap ads and promote their newsletter. You will most likely be told “yes” but if you get a “no” the the worst thing that happens is that you move on to the next person on your list. Add your own touch to these marketing tactics will make them more effective. You can use a squeeze page to get targeted subscribers to opt in to your list. The main goal of a squeeze page is to get the contact information of people who want to read your stuff and to build your list. There are lots of Internet marketers who have managed to build highly targeted and lengthy lists of subscribers by building a squeeze page and then sending lots of traffic to it. You can give away a free bonus on this page, in exchange for the sign up. This page can be like a pre-sell for you if you are going to try selling directly to your list–as long as your headline is strong and that your benefits are laid out clearly. It actually pays to put in a good amount of effort into your squeeze page because eventually what matters is how many subscribers you’re adding to your list and having a dedicated page for this job will make a huge difference.
Here is something the pros don’t want you to know: you can use your blog to help you build your list. Blogging is a wonderful way to send out specific messages to groups of targeted prospects and your subscribers. It works together with e-mail marketing to create a great communications platform. An opt-in form should be placed in every blog post. If you are concerned about the cost of blogging you can set up free sites at WordPress.com and Blogger.com. Posting on someone else’s blog is one more way to use blogging to get subscribers. You can post thoughtful comments on similar blogs within your niche and have your link in their for your squeeze page. You should also make sure to use trackbacks as a commenting mechanism on other blogs. In lots of cases you will have these comments posted with a link to your website. This is an easy and an effective way to get targeted traffic and subscribers.
These few tips are just the start of building your e-mail list; the more work you put into your business, the more tips you will think about using.