Promoting your product or service on Twitter can be a fun experience, as long as you stay away from mistakes that can kill your campaign. Keep reading to find out what not to do on Twitter.
Don’t lose track of your main goals when you send out your tweets, which should be to display your knowledge and generate website traffic. It’s a mistake, then, to send out a large number of tweets that have nothing to do with the niche you’re targeting. Your tweets should be mostly about your niche or at least related to it. Many people like to tweet about their everyday lives, but this isn’t a good marketing strategy. If you must tweet about the news or the latest movies, then create a separate Twitter account for this. Your followers should be targeted by their interests, and your tweets should stick to this topic. If you sometimes can’t resist pointing out something on another topic that’s especially fascinating, that’s fine once in a while. By staying focused on your niche most of the time, however, you can establish your expertise and outshine your competitors. Finally, whenever you tweet, you should read over the content a couple of times before you send them to make sure they don’t contain any errors.
Another mistake that is commonly made by people on Twitter is that they think they will just get followers without having to put forth any real effort. Don’t wait for followers to drop in, but instead start putting in the work to follow people in your niche so that they can follow you back. Confused? It’s easy: you don’t want just anybody to follow you; you want your followers to be people in your niche.
So if you start to follow someone, they are notified about it and then usually look you up and follow you back. A great idea is to find an expert in your market that has high numbers of followers and follow that person too. This symbiotic relationship can take you a long way. The best way to waste your time is to just sit back and hope people start following you.
A corporate image is something you definitely don’t want to use with your target market on Twitter. You should go out of your way to show them that you are an everyday person who is happy to interact with them anytime they want. People on Twitter are not impressed with corporate titles and an arrogant attitude. They instead want a human touch that they can relate to. This will also help you increase your Twitter presence and relate with your followers on a more personal level. Then, when you want to market something, you can send out tweets and they will be received as friendly suggestions. In short, if you want your Twitter followers to like you and actually respond back to your offers, then give your marketing efforts a real, human touch.
Marketing on Twitter can be rewarding, but only if you don’t make the kind of errors we’ve been discussing here. So before you start your campaigns, make sure you are aware of what to do and what not to do.