Using Twitter as a promotional tool can be very enjoyable but you want to be careful not to make major mistakes. Here are a few of the mistakes you should try to avoid.
The first mistake that marketers make on Twitter is to brag about how great their product is or how amazing service they’ve been giving. Quite honestly, no one has an interest in this. Your aim here is to make sales and grow your profits, and people won’t give you much response if you’re just going to focus on yourself. You must come up with another reason why anyone should get anything from you. This will only be accomplished when they see that your products can benefit them. Letting them know about the features is good, but unless they’re followed by benefits, you won’t be getting much out of your campaign. You have to show them the great things that your product can do and how these things can be beneficial to them. When they discover that your product is advantageous, they will want it. But don’t use the Twitter platform to stroke your own ego, because that would only backfire. Another Twitter marketing error is being overly friendly with your followers. Of course, you shouldn’t flood them with millions of tweets per day, but you have to stay on their minds. In order to get this done, you have to still tweet them at acceptable interval times because if you don’t, you will be lost among the other tweets that they see. Don’t go after a certain amount of tweets and lose sight of making quality tweets. You can send tweets to your followers on a loose schedule if your tweets can provide value. Keep ahead of your competition by sending send good tweet after tweet to your followers. This will not make them angry. In fact they would be more than happy to see you so active.
An easy Twitter tip for marketers is to be social–it really is as easy as that. Twitter is a strong community made up of individuals who are looking out to strike conversations, learn from each other, etc. When you become more social, you’re serving the true purpose of Twitter, which is to create a common ground for sharing views and opinions.
Another reason to do this is that it helps you build trust with your followers. This is nothing better than being involved with your target audience and giving them something that they can use much the same way that friends do for each other.
In conclusion, the mistakes outlined in this article are very common, and that’s only because new marketers don’t put in the required effort to actually get past them. If you are smart you will keep an eye out for mistakes like these so that you can avoid them.