Email marketing can be super-profitable, but you need to be able to get “your stuff” opened with effective subject lines. In this article we shall be looking into a few tips that will shed light on writing effective subject lines for your emails.
Sometimes there’s a desperate feeling when you’re trying to compose a winning subject line, and some marketers have had success with giving something away for free. Online marketers have many things to consider and that includes perception, so that is why so many avoid mentioning that word in the subject line (free). You can and should still use it in your subject line because nothing has changed in human nature; people are still enamored with “getting free stuff.” But if you still have reservations about it, then just say it in a different way. Ok, how about saying “no cost,” or how about “zero price”? Those will do just fine because you are not misleading anyone, and they simply work to accomplish the same thing. The way to make this work is to always give something away of value and is useful to people. If you want to give it a try, but are not sure, then you can easily just perform a test on a small sample from your list and check the open rates and downloads.
Don’t do the mistake of mistaking high open rates for successful subject line. This won’t necessarily mean that your conversion goals have been met and that you are going to make lots of sales. Subscribers are known for opening mails for no real reason so don’t assume that an opened mail is going to lead to a sale.
They might just close the email as soon as they open it, which is why it’s important to measure not only the open rate but also the click through rate of your links in the email. This should give you a fair idea of what’s working and what’s not.
Last but not the least; keep an eye out for those vicious spam filters. When you’re creating a subject line, you have to avoid any words that might trigger these filters and have your email being confused for spam. Check out a list of words used in spam filters – they will be trigger words, and then avoid using them, simple as that. Only you can do this, and you just have to assume responsibility for the success of your emails.
Overall, it is easy for e-mail marketing to get all tangled up if you don’t take time to straighten out certain elements. The subject lines of your e-mails are one of the most important parts of your campaigns. Even when you are sending out a fast newsletter you need to focus some attention on your subject lines so that people will want to open the mail and read what you have to say.